Music Marketing and Promotion 101


Ready, Fire … Aim!

I have worked with many artists in the past few years, and I have been doing more than just coaching them. Among other things, I’ve been doing product managing and marketing the release of recorded music and tours. What never ceases to amaze me is the myriad of things that many artists only remember about marketing and promotion after they have released an album. I realize there is less set up time required in the high paced digital world we live in but let’s not forget that there is in fact a need to have some setup before a release date so as not to be completely unprepared. 

These are ideas that should be thought about before you have even entered the studio, because what you capture about the process of making the record will serve you in the process of the set up and release of the record. One of the most important and noteworthy things a musician can do from a marketing and press standpoint is to release new material. This is one of the reasons many people advocate releasing singles or EPs vs. LPs. I’m an EP man myself – a single just feels too easy to divorce from the message and image of an artist as a whole but that’s probably a topic for another blog post at another time.

Try these:

1) Get a music marketing plan. Any plan is better than no plan. Start this plan the same day you say to yourself, “It’s time to go into the studio.” Physically write out this plan and make yourself a sketch of the next 3-6 months both during the making of and after the completion of the record. It had better be more than, “Let’s put it on Facebook!” As hard as it is to not share your new creation with the world, hold off until you have a rollout strategy in place so you can maximize the impact of your new release.

2) Document the process of creation. Write about it (and I mean keep a full journal), take photos of it, take videos of you in the studio … and if you are lucky enough to have guests on your record that have a larger profile than you, ask permission to get photos and video of them with you. Collect a few rough mixes and make sure you have instrumentals and TV tracks mastered for possible placements at a later date. Be sparing with what you release to your fan base during the creation phase. It may make sense to survey all this “making of” content so you can edit and meter it out in a way that keeps people talking about you and your new music that’s coming out.

3) Once the album and B-Roll footage are all assembled and edited, divide these items up into what is for sale and what is for promotional use and start thinking about where and when to place the promotional pieces leading up to release.

4) Speaking of “where,” get the URL for your project name at MySpace, Facebook, Twitter, YouTube, Flickr, Ustream and sign up for a TubeMogul account. Toy with synching these services together using artist data, ping.fm or other one off synching applications (Selective tweets, myspace-twitter, twitter-lnkedin etc). If you’re going to be in a learning curve or don’t have these items established do it with your catalog albums and merch — not the new stuff.

5) Like Physical CDs? No judgments here. They sure are easier to sign than digital downloads. Have them in hand a few months before the release date. Some gatekeepers still like getting CDs in their hands.

Consider items 1-5 as prerequisites to have checked off of your list before release. And above all, be patient!

This entry was posted in Artists in Residence, Rick Goetz. Bookmark the permalink.

13 Responses to Music Marketing and Promotion 101

  1. brian nash says:

    rick if you run into any labels that want an r&b artists. give me a call. I specialize in great ideas for a hit song.

  2. music says:

    My coder is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been
    using Movable-type on various websites for about a year and am anxious about
    switching to another platform. I have heard very good things about blogengine.
    net. Is there a way I can transfer all my wordpress posts into it?
    Any help would be greatly appreciated!

  3. Janeen says:

    I’m not sure why but this weblog is loading incredibly slow for me.
    Is anyone else having this issue or is it a problem on my end?

    I’ll check back later on and see if the problem still exists.

  4. Florida says:

    I read this piece of writing fully concerning the comparison of latest
    and previous technologies, it’s awesome article.

  5. Nutrition says:

    I tend not to create many remarks, but i did
    some searching and wound up here Music Marketing and
    Promotion 101 | Indablog. And I do have a few questions for you if you do not mind.

    Could it be simply me or does it seem like some of the remarks appear like they are
    left by brain dead visitors? :-P And, if you are writing at other social sites,
    I’d like to keep up with everything fresh you have to post.

    Could you make a list of all of your communal sites like your
    twitter feed, Facebook page or linkedin profile?

    Feel free to visit my web page: Nutrition

  6. Good day I am so glad I found your blog page, I really found you by accident, while I was
    looking on Yahoo for something else, Regardless I am here now and would just like to say many thanks
    for a fantastic post and a all round enjoyable blog (I
    also love the theme/design), I don’t have time to browse it all at the minute but I
    have saved it and also added your RSS feeds, so when I have time I will be back to read a lot more, Please do
    keep up the fantastic job.

    Look into my page dietitian central (http://www.Kireino1.com)

  7. Appreciation to my father who shared with me regarding this web site, this webpage is really amazing.

  8. nodules says:

    Hi there, after reading this amazing post i am as well happy to share my familiarity here
    with mates.

    my web blog … nodules

  9. Hiya very nice blog!! Man .. Excellent .. Wonderful
    .. I’ll bookmark your web site and take the feeds also?
    I’m glad to seek out a lot of useful info here in the publish, we want work
    out more techniques in this regard, thank you for sharing.
    . . . . .

    Here is my blog post :: muscle building food

  10. I think this is one of the most important information for me.
    And i am glad reading your article. But should remark on some general
    things, The site style is great, the articles
    is really excellent : D. Good job, cheers

    My homepage :: zelda skyward sword

  11. cystic acne says:

    I’d like to find out more? I’d love to find out some additional information.

    Feel free to surf to my web blog; cystic acne

  12. hi!,I really like your writing very much! share we keep up
    a correspondence extra about your post on AOL?
    I require an expert in this house to solve my problem.
    May be that is you! Looking ahead to look you.

    Feel free to surf to my blog post: natural teeth whitening

  13. Hello there! This is my 1st comment here so I just wanted to give a
    quick shout out and tell you I really enjoy
    reading through your articles. Can you suggest any
    other blogs/websites/forums that cover the same topics?
    Many thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>